new year, new glow: exciting updates from mum. for 2024

new year, new glow: exciting updates from mum. for 2024

As we start the new year, we're thrilled to share some essential updates that we're confident will make your journey with us even better than before.

But first, we wanted to say a huge thank you to all of our customers who have made this brand what it is today. Thanks to your love and support, mum. is growing, and we can't wait to see what 2024 has in store.

As a brand, our community of moms is the most important thing to us, and with a commitment to constant improvement, we're proud to unveil fresh packaging, a new website and the prospect of product expansion.

Fresh product packaging

We've refined our packaging and switched from a glossy to a matte finish - enhancing text readability and fingerprint smudge resistance.

The new packaging continues to reflect our sustainability focus and dedication to both your well-being and the well-being of the planet, featuring:

  • Folded Arrows: a symbol that emphasizes to customers that our packaging is designed to be recycled
  • Green Dot: an emblem that signifies that mum. takes responsibility for the financial cost of collecting, sorting and recycling our packaging

What's more, nipple butter has undergone a makeover (but more on that later) and now features a compact + slim box design for easy storage. 

New website launch

As many of you know, since starting as an Amazon seller in 2020, we've been blessed to have grown our motherhood community to what it is today. In tandem with our new packaging, we're proud to announce the launch of our revamped website.

We hope the new store will let you easily explore our collection of essentials, learn more about the ingredients we love, and discover helpful motherhood tips and tricks via our pregnancy and postpartum blogs.

From a simplified checkout to subscription account access, each website element has been inspired by and thoughtfully made for moms.

Nipple butter transformation 

Nipple butter has always been a mum. best-seller, and it's recently undergone a significant upgrade. We've said goodbye to the traditional tub and introduced a slim bottle with a twist-and-pump mechanism.

The new design isn't just about aesthetics; it's about making your breastfeeding journey more convenient, hygienic + enjoyable. Customers can now look forward to:

  • Easy application: No more digging into tubs or dealing with messy applicators - simply twist and pump the required amount. This one-handed operation ensures a quick, seamless application before, during or after nursing.
  • Hygienic + mess-free: We've listened to our community feedback and developed an airtight bottle seal that ensures the cream remains fresh and untainted. The pump dispenser controls the amount of cream that gets dispensed and minimizes the chances of spillage for busy moms who are always on the go.
  • Travel-friendly design: For many moms, nursing often extends beyond the comfort of your home. The new slim bottle is designed with travel in mind and features a compact size that can easily fit into your diaper bag or purse.
  • Optimal product preservation: The new bottle shields nipple butter's formulation from exposure to air and light, helping to maintain the potency of our organic ingredients.

Looking forward

Without giving away too much, we have some exciting plans in the pipeline to bring all of you moms the essentials you value the most.

Til then, you can sign up below to become part of our motherhood community and stay in the loop on all things mum. Our fortnightly newsletter reveals info on product drops, promotions and exclusive offers.

Once again, a special thank you to each and every one of you for supporting our brand. We wish you and your little ones a memorable year ahead.


xo. mum

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